All over the world, mobile phone penetration is on the increase.
In America for instance, more than 75% of Americans use mobile phones.
This suggests that people will definitely be involved in things like searching, social sharing, shopping, paying for services using their mobile phones etc.
In Africa, a little less than a billion mobile phone users have been confirmed (Jumia 2017 report).
Out of this number, Nigeria tops the list of the countries with about 150 million mobile phone subscribers and internet penetration level of about 92 million users.